Monday, May 3, 2010

How to write about dry, complex subject matter (finance, engineering...)

What works:  looking for the human story and telling it through the words of real people.
A gripping story about synthetic subprime-backed collateralized debt obligations?  Is that even possible? Yes, it is.  Michael Lewis humanizes the financial disaster by telling the tale through the words of  flawed heroes, hapless investors and brain-dead regulators in  "The Big Short" by Michael Lewis.


Sunday, May 2, 2010

How to do humor if you're not a comedian. Keeping it low-key works.

What works:  President Obama using a low-key approach and a genuine smile to effectively engage a crowd.  Keeping it fresh by changing tone and facial expression, sometimes sounding serious, sometimes teasing.  Looking like he's having a good time...  Might be a useful model to follow for quiet, intellectuals.

President Obama at White House Correspondents Dinner